If you consider expanding your marketing strategies, TikTok should be on your list. TikTok has a massive audience. A large portion of active TikTok users are over the age of 18. This allows you to grab that audience with the help of TikTok Ads. If you want to increase your sales, then you will find this blog helpful. Read till the end to learn all there is about TikTok Advertisement.
Why advertise your brand on TikTok?
One of the most important questions that doesn’t get much attention is “Why should you advertise on TikTok”? Well, with the current trends, TikTok has around 1.5 Billion daily active users. This creates room for businesses where they can grow and tap customers they have never before. TikTok is a social media platform used by people of all age groups. The interests of people are slowly shifting towards short-form content. This means if you can create a short ad and incorporate it among other content on TikTok you can catch the attention of the audience easily. Additionally, collaborating with existing influencers can help boost the credibility of your brand.
What are TikTok ads?
These are paid ads that are used to promote a brand or a creator. These ads are used to target a specific audience. Depending on what they are being used for, they help increase the views and sales for businesses, and creators.
How many types of ads are there?
There is a large variety of ads to choose from. Each has its purpose and the results can vary depending on the type of ad you use. On a broad level, you will find the following types of ads on TikTok:
In-feed Ads:
These ads can be created by anyone with the help of Ads Manager. They have the same interface as that of organic videos. For this matter, users can interact with them in the form of liking, sharing, commenting, etc. Their main focus is to drive external traffic such as redirecting to a landing page, etc.
Video Ads:
Video TikTok ads are the most popular type of advertising on TikTok. They have the same appearance as that of video content. However, they do not allow the users to interact with them as they focus on external redirection towards websites, app downloads, etc. They run only for the duration that the advertiser has paid for and are not permanent.
Spark Ads:
Spark Ads are another form of TikTok ads. They are a bit different from the regular video ads. They can be posted from any TikTok user account. One benefit of using spark ads is that they do not disappear once you stop paying for them. Additionally, other creators can collaborate with spark ads in the form of duets.
Image Ads:
Image ads as the name suggests are still images that simply include brand name and ad text. However, they are not available throughout the world. You can check the list of countries that support image ads on the official TikTok website.
Shopping Ads:
With shopping ads, you can create product catalogs that appear when you click the Shop Now button. You can also link a product with a video so that the users can directly purchase it from the attached link.
Carousel Ads:
Contrary to other ads that allow only one type of media at one time, with carousel ads you can post up to 10 images in the same ad. Each can have its caption text.
What are TikTok’s Ad Campaign goals?
When creating a TikTok ads campaign you need to set the right goals or objectives. TikTok allows you to choose from three main objectives. They are:
Awareness:
This objective helps you grow your business by creating awareness among people with similar interests. It focuses on growing reach and educating as many people about your products as possible.
Consideration:
Consideration object works in a way that gets people to think about your business. It also creates the urge to seek more information about the business. It works by providing adequate information to the viewers. Generally, it not only helps in increasing views but also educates the audience. All of this combined creates a recipe that helps brands attract future customers and scale existing content.
Conversion:
The main purpose of the conversion objective in TikTok Ads is to convince the people to take action. It can be anything such as buying a product, installing an app, etc. This objective is great for you if you want to increase sales for your business.
What TikTok ad specs should you follow?
If you look at TikTok policies you will find that they demand specific dimensions for ad creatives. Ensuring that your creative is in the right format is essential. Failure to comply with these specifications can lead to poor performance of the ad. Your ad should follow the below-listed specifications:
- Aspect ratio: 9:16, 1:1, or 16:9 (9:16 looks the best!)
- Minimum resolution: 540x960px, 640x640px, or 960x540px.
- Video file type: .mp4, .mov, .mpeg, .3gp, or .avi
- Video length: 5 to 60 seconds (TikTok recommends 9 to 15 seconds for best results)
- Video file size: 500MB maximum
How much do TikTok ads cost on average?
When advertising on TikTok, there is no specific amount of Ad spend that guarantees success. It all comes down to the strategy you’re using. However, TikTok requires a minimum of $20 per day on the campaign level and a minimum of $50 per day on an ad group level. However, a good budget paired with a good strategy will bring you the best results. Try testing different strategies with different amounts of daily budget. This will help you in finding the best combination for your ad.
What are TikTok ads bidding?
Bidding is an important part when it comes to creating ads on TikTok. Choosing the right type of bidding based on your desired goals and strategy is essential. It also lets TikTok know how much you are willing to pay for the outcomes you desire. The higher the bid, the better the chances are of you targeting the right audience.
How many types of ad bidding are there?
The two main bidding methods for TikTok ads are as follows:
CPC:
CPC or Cost Per Click refers to the cost you incur every time your ad is clicked. It is advised to run CPC bidding for selling products, boost app installs, etc. A higher bid will bring you better results. It will also increase your chances of outperforming your competition.
CPM:
CPM or Cost-per-thousand Impressions bidding method is suitable if you plan on getting impressions. It is suggested to choose this method if you desire to get the maximum reach.
CPV:
CPV is Cost Per Thousand Views. It refers to the cost you pay when a user views your ad for at least 6 seconds. It is a great metric when your focus is more on awareness than sales.
oCPM:
It refers to the optimized Cost Per thousand Impressions. It is the default bidding method for the conversion objectives. This optimizes the ad and shows it only to people who are more likely to complete an event for example: purchase a product, etc.
What should you avoid when creating TikTok ads?
When advertising on TikTok a lot of people forget to read the guidelines set by TikTok. Going against these guidelines can get your account suspended. You must avoid the following when creating ads on TikTok:
- Uploading creatives that are not in the proper format
- Promising overnight results for your product
- Comparing your product with others
- Advertising illegal products
- Uploading video ad creatives with no sound
- Uploading low-resolution videos
- Copy-pasting existing ad creatives on TikTok
TikTok recommends avoiding all these things. Try to ensure that you fulfill all of the guidelines set out by the company. This way you never have to worry about getting suspended by TikTok. Furthermore, always make sure that your content is organic and of high quality.
How RG Digitals can help you on your marketing journey?
With each passing day, businesses are understanding the importance of social media marketing. In recent times there has been a huge flux of companies advertising on big social media platforms such as TikTok, Meta, etc. However, a lot of such businesses do not know what strategies to use and what policies to take care of. Due to this, a lot of companies end up not taking full advantage of the social media platforms. We specialize in SEO, PPC, Meta and TikTok Ads. This means we not only have the best strategies but are also up-to-date with the latest trends on each platform.
