PakWC
How PakWC Dominated Organic Search & Transformed Brand Credibility
Client Overview
PakWC (Pakistani Watch Collector) is not a typical watch retailer. Founded in 2019 by three passionate watch enthusiasts, PakWC was created to make luxury timepieces more accessible to Pakistani watch lovers. Operating from Islamabad, PakWC offers both brand-new and preowned branded watches at market-competitive prices. What sets them apart? They’re watch nerds themselves — offering authenticity, affordability, and an unmatched love for horology.
From humble beginnings on social media to launching their official eCommerce store in July 2023, PakWC is now one of the most recognized names for authentic watches in Pakistan.
The Challenge
Despite their growing popularity on social platforms, PakWC had zero organic visibility on Google.
They were heavily reliant on social media sales — and for a business dealing in high-ticket items, this created a bottleneck. They were missing out on intent-based buyers actively searching for brands like Rolex, Seiko, Casio, and more online.
PakWC needed a solid SEO strategy to capture this search demand and build inbound visibility, authority, and conversions.
Our Strategy
After a detailed audit and competitive analysis, we rolled out a full-stack SEO execution:
Technical Optimization - Optimized crawlability, page speed, indexation, and mobile experience.
Keyword Gap Analysis - We identified high-volume search terms like “Rolex in Pakistan” and ensured PakWC started showing up in top results.
Content Strategy - Developed silo structures, optimized on-page elements, and blog creation and targeting search-driven topics like: “Top 10 Watch Brands in Pakistan” etc...
Link-Building Efforts - High-quality backlinks and niche-relevant placements
On-Page SEO - Structured data, meta optimizations, image alt texts, and keyword-rich product/page optimization
Results and Impact
Impressions - Achieved 429,000+ impressions over the past 5 months.
Organic Traffic - Garnered over 49,000 unique organic users in the last 12 months.
Keyword Rankings - Top rankings for high-converting keywords like: “Top 10 Watch Brands in Pakistan” and “Best Watch Brands in Pakistan”.
ROI - Increased credibility and buyer confidence for high-value products, consistent sales growth through inbound organic traffic and Improved domain authority and repeat visitors.
Our Contribution
PakWC is now not just a seller but a trusted brand name in Pakistan’s premium watch market. By showing up at the top of Google for high-intent queries, PakWC has gone from a social-media-first business to a search-driven powerhouse, attracting collectors, enthusiasts, and buyers ready to spend.
This digital growth also sets the foundation for future international expansion and long-term authority in the luxury niche.