Finchoice Solutions - Google Ads
Maximizing Lead Generation for FinChoice Solutions with Strategic Google Ads Campaigns
Client Overview
FinChoice Solutions is a leading UAE-based audit and bookkeeping firm with over 25 years of experience, specializing in corporate tax, VAT registration, and financial compliance services. Despite their strong legacy, they needed a scalable digital strategy to complement their SEO efforts and drive immediate, high-intent leads.
The Challenge
While SEO had begun improving FinChoice’s organic visibility, the competitive UAE financial services market demanded faster results to capture urgent client needs, such as:
High-Cost, Low-Conversion Keywords - Competitors dominated paid ads for terms like "corporate tax UAE" and "VAT registration."
Unoptimized Ad Spend - Previous campaigns lacked granular keyword targeting and ad copy tailored to user intent
Trust Barriers - Despite listing products online, the website struggled with no organic traffic or visibility.Financial services require instant credibility, but ad messaging failed to highlight FinChoice’s 25-year expertise.
Our Strategy
To address these gaps, we launched a hyper-focused PPC campaign with these pillars:
Winning Landing Page - Designed and tested multiple landing pages and got the winning one
Precision Keyword Targeting - Prioritized terms like "corporate tax consultant Dubai," "VAT registration UAE," and "audit firms," aligning with users ready to convert & Filtered out irrelevant searches (e.g., "free VAT templates") to reduce wasted spend.
Ad Copy & Landing Page Synergy - Ads highlighted FinChoice’s 100+ trusted clients and 25-year legacy (see ad screenshot) & CTAs like "Register for Corporate Tax UAE @ 149 AED" paired with service-specific landing pages.
Performance Monitoring - Paused underperforming keywords (e.g., "vat use" with 2.72% CTR) and scaled winners like "VAT Registration in UAE" (6.80% CTR) & Balanced bids to maintain an avg. CPC of AED 5.46 while maximizing clicks
Results and Impact (February 17 – May 5, 2025)
Total Clicks - Achieved 1080+ Clicks
Total Impressions - Achieved over 45,900 impressions
Avg. CTR - Optimised the campaigns to achieve the ideal CTR of 2.35%
Average CPC - Optimsied and decreased the average CPC to AED 5.46
Total Cost - Total cost spend to achieve above results is AED 5,890
Top-Performing Keyword - "VAT Registration in UAE" (6.80% CTR, AED 183.61 cost)
Key Highlights
Efficiency - Achieved a 6.17% CTR for "audit firms" (69 clicks) and 6.00% CTR for "accountants in Dubai."
Lead Quality - High CTRs (above 5% for 4 keywords) indicated strong audience alignment.
Scalability - Ads complemented SEO, driving immediate inquiries while organic rankings matured.
Our Contribution
The campaign transformed FinChoice’s lead pipeline:
Short-Term Wins: 181 clicks from a single ad (2.29% CTR) for corporate tax services.
Long-Term Synergy: Google Ads bridged the gap during SEO ramp-up, ensuring consistent visibility for high-value services.