Finchoice Solutions
Elevating FinChoice Solutions’ Online Presence in a Competitive UAE Market
Duration: 6 months and ongoing
Client Overview
FinChoice Solutions is a trusted UAE-based audit and bookkeeping firm with over 25 years of experience, known for delivering timely financial services to individuals and corporate clients. Their mission is rooted in financial excellence, offering advanced analytics, professional auditing, and compliance services across the UAE.
The Challenge
Despite decades of industry experience, FinChoice Solutions lacked the organic visibility required to compete in the saturated UAE financial services market.
They were not ranking for critical high-intent keywords, and their brand credibility online did not match the legacy and trust they had built offline. In an industry that requires exceptional trust and precision, their digital footprint did not reflect their expertise.
Our Strategy
To address the challenge, we launched a comprehensive SEO campaign targeting organic authority and lead generation:
Technical Optimization - Ensured 100% technical health of the website.
On-Page Optimisation - Targeted service pages with well-researched keywords and compelling content.
Content Strategy - Added strategic blog content to boost authority and answer user intent
Link-Building Efforts - Built backlinks from finance, business, and UAE-related directories to build trust and authority.
Keyword Strategy - Built a keyword plan around compliance-related terms, accounting services, and audit-specific searches.
Results and Impact
Impressions - Achieved 70,000+ impressions in the first 6 months.
Organic Traffic - Garnered over 1,200 unique organic users in the first 4 months.
Keyword Rankings - Now appearing on top SERPs for multiple audit and bookkeeping service keywords in the UAE.
Brand Credibility - With the SEO improvements, FinChoice Solutions has significantly increased user trust, time on site, and service inquiries
Our Contribution
From low visibility in a high-trust industry to becoming a credible choice for businesses in the UAE — SEO helped FinChoice Solutions establish a dominant online presence in record time.