Dzine Klasik
How Dzine Klasik Became a Trusted Brand in Pakistan’s Interior Design Market through SEO
Duration: 12 months and ongoing
Client Overview
Founded in 2020, Dzine Klasik carries forward a 50+ year legacy of the Iqbal Traders group, offering premium interior and furnishing products across Pakistan. With a luxurious range—laminate and vinyl flooring, wallpaper, window blinds, Austro turf, and decorative wall panels—Dzine Klasik caters to both domestic and corporate clients who value quality, design, and sophistication.
Despite an impressive portfolio and strong offline presence, Dzine Klasik wasn’t receiving enough organic leads through its website or Google Business Profile.
The Challenge
They needed a strategy that could attract inbound leads actively searching for premium interior design solutions.
When Dzine Klasik approached us, they faced multiple challenges:
Zero Online Presence - No visibility for high-intent service-based and product-based keywords
Lack of Local Visibility - Poor local search presence despite offering physical services.
Less Leads - Under-optimized website structure and technical issues affecting discoverability
Other Issues - Inconsistent lead flow from Google despite ongoing campaigns
Our Strategy
We implemented a complete SEO and Local SEO solution that addressed both on-site and off-site challenges:
Technical Optimization - Fixed all technical SEO issues (site speed, indexing, mobile experience)
On-Page Optimization - Conducted full on-page SEO optimization with focus on high-intent keywords
Keyword Gap Analysis - Identified high-potential keywords by analyzing competitors and industry trends.
Content Strategy - Developed silo structures, optimized on-page elements, and executed a targeted content plan.
Link-Building Efforts - Built high-quality internal and external links to strengthen the website's authority.
Local SEO Implementation - Created and optimized Google Business Profile, driving significant local visibility and engagement.
Results and Impact
Impressions - Achieved 167,000+ impressions in just 12 months.
Organic Traffic - Garnered over 3,100+ unique organic users within the first 12 months.
Keyword Rankings - Ranking for highly competitive interior design keywords.
ROI - Started generating consistent, high-quality leads, Enhanced brand credibility and visibility in a competitive niche.
Our Contribution
Dzine Klasik is now emerging as a recognized leader in the Pakistani interior and furnishing space—not just through word of mouth but through search engines, where people are actively searching for what they offer.