Al-Safrik Steel Works
From Ground Zero to Market Leader in KSA
Duration: 16 Months (and ongoing)
Client Overview
Al-Safrik Steel Works is the KSA division of Al-Safrik Steel, a specialized manufacturer of high-quality steel products such as forklift attachments, cat ladders, bollards, and more. Known for its precision engineering and industrial services like CNC plasma cutting and custom steel fabrication, Al-Safrik entered the Saudi market with the vision of replicating its UAE success.
The Challenge
Despite their solid manufacturing setup, Al-Safrik Steel Works launched in KSA with zero online visibility.
The digital footprint simply didn’t exist — which meant no leads, no inquiries, and no online presence in a competitive market.
No Website Traffic
No Google Visibility
No Keyword Ranking
Our Strategy
To address these challenges, RG Digitals implemented a comprehensive SEO and local SEO strategy:
Technical Optimization - Fixed crawlability & indexing issues, Optimized site speed, mobile responsiveness & schema
Keyword Gap Analysis - Keyword mapping & silo structure implementation, Internal & external linking strategy, Local landing pages creation
Content Strategy - Industry-focused blogs and product descriptions, Geo-targeted content for high-intent keywords in KSA
Link-Building Efforts - Authority link building, Competitor keyword gap analysis & execution
Results and Impact
Impressions - Achieved 375,000+ impressions over the past 16 months.
Organic Traffic - Garnered over 6000 unique organic users in the last 12 months.
Keyword Rankings - Dominated top 3 SERP positions Across high-volume, buyer-intent keywords.
Traffic Source Breakdown - 87% via Organic Search, 10% Via Direct and 3% via other channels
Our Contribution
What started as a blank slate has now become a top player in the steel manufacturing space in KSA. From zero digital presence to dominating the top of Google, Al-Safrik Steel Works is now a growing brand in a booming industrial market and is already eyeing expansion into the UK.