Al Safrik Steel
Transforming Alsafrik Steel into an Industry Leader with RG Digitals
Client Overview
Alsafrik Steel, a leading UAE-based steel manufacturing company, specializes in high-quality products like forklift attachments, cat ladders, and bollards. Their diversified service offerings, including steel fabrication, machine shop solutions, and CNC plasma cutting, set them apart in a competitive industry.
The Challenge
When Alsafrik Steel partnered with RG Digitals three years ago, they faced critical challenges:
Zero Online Presence - Despite listing products online, the website struggled with no organic traffic or visibility.
Lack of Local Visibility - The absence of optimized Google My Business (GMB) profiles hindered their ability to attract local leads.
Competitive Pressure - Competing in the steel manufacturing industry without a robust digital strategy made growth almost impossible.
Our Strategy
To address these challenges, RG Digitals implemented a comprehensive SEO and local SEO strategy:
Technical Optimization - Ensured the website was technically sound for search engine crawling and indexing.
Keyword Gap Analysis - Identified high-potential keywords by analyzing competitors and industry trends.
Content Strategy - Developed silo structures, optimized on-page elements, and executed a targeted content plan.
Link-Building Efforts - Built high-quality internal and external links to strengthen the website's authority.
Local SEO Implementation - Created and optimized Google Business Profile, driving significant local visibility and engagement.
Results and Impact
Impressions - Achieved 1.41 million impressions over the past 16 months.
Organic Traffic - Garnered over 21,000 unique organic users in the last 12 months.
Keyword Rankings - Dominated top 3 SERP positions for most targeted product keywords, outperforming competitors.
Expansion Success - Alsafrik Steel not only strengthened its presence in the UAE but also successfully expanded into the Kingdom of Saudi Arabia, with plans to enter the UK and other potential markets. Their robust online visibility has directly fueled this geographical and business growth.
Our Contribution
Starting from scratch, RG Digitals helped Alsafrik Steel build a solid online foundation, transforming their digital presence and positioning them as a leading industry player. By driving significant organic visibility and attracting high-quality leads, we empowered Alsafrik Steel to expand their reach across borders, tapping into new markets.