So, you have finally decided to advertise your brand on Meta? That’s a great step towards scaling your business. However, do you know how challenging it can be for someone new to all this? Do not worry. This blog talks about everything you need to know about Meta Ads Library. Read till the end to make your journey a lot easier.
What is Meta Ads Library?
Think of Ads Library as a grand database. It contains all of the information about ads that are running across Meta. You can view active as well as inactive ads that have been uploaded on Meta for the past 7 years. This is a great way to check what kind of ads are running on the platform. It can also be used to research what strategies your competitors are using to get their desired results.
Why do you need a Meta Ads Library?
Ads Library is an invaluable tool for marketers and business owners. It helps them understand what current marketing trends are going on in the market. Social media marketing experts actively use Ads Library to stay on top of what is happening in the market. You can also find the keywords which are currently being used on the platform.
How to find a specific type of ad in the Meta Ads Library?
Searching for ads in the Ads Library is very simple. You can use different keywords related to your desired search result. To find the exact results you can mix and match different keywords. This way you can find what keywords you need to target. On the Ads Library page, you will find four main fields namely Region, All ads, Search bar, and Saved searches. You can set the region to the area you want to view the ads in. Additionally, in the search bar, you can search the exact keywords you are looking for.
How to filter Meta Ads Library the proper way?
Filtering the ads library is a simple task. You can click the Filter button available on the right side of the screen. Meta allows you to filter ads based on the following metrics:
Language:
By default, the language for the meta-ads library is set to All. This means you will see ads in all the languages in your selected region. However, you can change that by setting the language in the respected tab.
Advertiser:
When you search a query, you see ads from all the advertisers that have posted ads on that query. However, if you only want to see ads from a specific advertiser, you can filter that as well. Just select your desired advertiser from the dropdown menu in the advertiser tab.
Platform:
In the ads library, you see all the ads that are posted across meta-owned platforms i.e. Facebook, Instagram, Audience Network, and Messenger. However, the ads library gives you the ability to filter that as well. You can choose to see ads from all the platforms or your desired platforms from the dropdown menu.
Media type:
Meta allows you to upload ads in various formats such as images and videos. If you wish to see ads in a specific format, you can do that by selecting it from the media type tab. It is as easy as tapping your desired media type from the dropdown menu.
Active status:
By default, meta displays all the ads whether they are active or inactive. However, if you require the latest ads you need to select “Active Ads”. This way you stay up-to-date with the latest ad trends. You can also analyze which active ad is performing the best.
Impressions by date:
Another great thing about the meta-ads library is that you can check ads and their performance based on the time frame.
How to save an ad search?
Finding the right keyword to get the desired ad results can be a tedious and time-consuming task. Losing the query, you found after hard work can get frustrating. For this purpose, the ads library has a feature that allows you to save the search query. Once you save the query, you can easily access it at a later time.
How to view the details of an ad?
When you search for a query, you are served with all the ads related to that keyword. Upon clicking the “See Ad Details” button you can view all the important information about the ad. You can also see how many versions of that particular ad creative are running. This lets you have an insight into the marketing approach of your competitors.
How to analyze ad creatives on Meta Ads Library?
Analyzing the performance of an ad from within the ads manager is very simple. You can have a look at the following parameters to get a basic understanding of ad performance:
Is the ad active?
If an ad has been active for a long time it shows that the ad is performing well. It is usually a great indicator that the ad creatives are working well. You can create similar creatives to get good results.
What platforms is the ad running on?
When analyzing an ad you can analyze which platforms is the ad running on. It shows you the most popular platforms among advertisers. When starting fresh, you can concentrate your ads on Facebook and Instagram. As you scale you can slowly ease your way into other platforms. This way you can make the most out of your money.
What type of placement is being used in the ad?
Dynamic ads create multiple versions of the same ad. If you see multiple versions written under an ad it indicates that the ad uses dynamic placement.
How to conduct competitor analysis using Meta Ads Library?
One of the most important things for a business is to understand the strategies of its competitors. Of course, you cannot find the exact strategies however you can get an idea of what they are doing. This is important for two main reasons:
Beat the strategies of your competitors
It can be difficult to survive in such high-competition industries that are rapidly evolving. Keeping an eye on what your competitors are doing is a great way to ensure you don’t get left behind. For example: nowadays majority of brands are using memes to communicate better with the newer Gen Z. In such cases, if you don’t adapt at the right time, you may get behind. Thus, competitor analysis is crucial to stay on top of the current market trends.
Find what’s already working
If a strategy is already working you don’t have to reinvent the wheel. If you come across an ad that has already been working for quite some time, it means it providing good results. It may be a wise decision to use similar ads for the time being as the strategies you found have proven to be working.
Conducting competitor analysis using the meta-ads library is fairly simple. You can use the filters provided on the website and try a combination of keywords. Start by assessing the ad creatives and have a look at the copy as well. You can further analyze the platforms being used, etc., as already mentioned in the blog. However, it is important to mention that although you will not get the exact strategy, you will get quite a good idea of what your competitors are doing.
How a digital marketing agency can help you transform your business?
Marketing is a tedious and challenging task as it involves standing out in a large market. Beating your competitors and capturing customers is all what it’s about. In such a case, marketing by yourself can be quite an overwhelming task. Thus, hiring a professional marketing agency that knows the ins and outs of the industry can be highly beneficial. Here’s how hiring a digital marketing agency can give you an edge over your competitors:
They know all the latest trends in the market:
Digital marketing is a highly evolving industry. Each day there is some new trend to stay up-to-date with. Marketing agencies regularly look for new trends to get benefit from. This can get left behind as some individuals are not as up-to-date with the trends as an agency would be. Not being able to follow trends can create a gap between the customers and the business. Thus, by hiring an agency you don’t have to worry about any of that.
Strategizing is important:
The performance of your ad highly depends on how well-crafted your strategy is. If your strategy is not good, using good quality creatives will get you so far. Agencies have a good grip on strategizing and know what to do in any given scenario. This gives you an edge over businesses that don’t regularly review their strategies. You can use the meta ads library to get market insights. This can help you make your strategizing process easier and more optimized.
Platform knowledge is highly crucial:
Understanding how a platform works is highly crucial in taking benefit from it. You can find detailed policies about each platform on their website. However, these underlying technologies evolve. This means you have to constantly stay up-to-date with the evolution of the platform. This usually gets ignored by a lot of people. An agency however would ensure that they remain connected with the latest updates.
Peace of mind:
One of the best advantages when it comes to hiring a marketing agency is peace of mind. You don’t have to worry about anything as everything is taken care of. Marketing agencies are responsible for everything from content creation to strategies, execution, etc. This allows you to spend more time on perfecting your product and providing an amazing experience to your customers.
RG Digitals: The answer to all your problems?
Finding an agency that understands your needs can be challenging. However, some agencies care about their clients; RG Digitals is one of them. We specialize not only in digital marketing but SEO and web optimization are also services that we take pride in. We regularly use tools such as meta-ads library to help us make well-informed decisions. This proves our commitment and how we want our customers to stay on top of the market at all times. So, say goodbye to all your problems and hire us as a one-stop-shop solution. Are you ready to say goodbye to your worries and scale your business? Put us to the test and book a consultation call today.
